For the last five years SEO Consultant Hampshire has been working with Admiral Marine, a specialist Yacht Insurance Company, based in Salisbury in the UK. Admiral Marine was setup in 1991 by a London Insurance Broker to fill a gap in the market for a flexible Yacht Insurance Policy for both Sailing Yacht and Motor Yacht owners in the UK and across Europe.
SEO Consultant Hampshire was referred to Admiral Marine by a local Web & Graphic Design Agency, Tinstar Design, based in Lymington Hampshire. Following an initial SEO Audit and meeting with the Managing Director, it was discovered that the existing SEO Company were no longer making updates and the key SEO Rankings were dropping along with Online Boat Insurance Quotes reducing.
Once SEO Consultant Hampshire was engaged to take on the SEO Project, the initial objective was to establish the existing performance of the website and unfortunately, the previous SEO Company had full access to important SEO Tools such as Google Analytics and we therefore had to start from scratch with data collection to enable us to review the whole sites performance.
SEO Marketing Plan
Once, we started to get our own Google Analytics data and other important SEO metrics including the existing SEO Rankings, we were able to start formulating an SEO Marketing Plan for the Yacht Insurance Company Admiral Marine.
As part of growing any website or company, SEO Consultant Hampshire, always develops an SEO Plan to enable us to see where the existing site ranks and where the key growth opportunities are available through Organic SEO, PPC Management and Social Media SEO.
It became very clear after the initial SEO Audit and development of the SEO Marketing Plan, that the growth opportunities were certainly available with the site ranked on Page 2 of Google for Yacht Insurance and Page 3 for Boat Insurance, just to highlight some of the key primary SEO Keywords.
Website Redesign To Support SEO & Conversions
After working on the existing Yacht Insurance Company website for several months, making basic SEO improvements on the site and off the site including measuring existing Online Boat Insurance Quotes, it become very clear that the best way forward for the website was to redesign.
At the time, the existing Yacht Insurance Company website was limited with an outdated Content Management System, which was restricting the Organic Search potential of the website and making the required On Site SEO Updates was time consuming for SEO Consultant Hampshire.
SEO Consultant Hampshire, recommended a website redesign, to support enhancing the SEO and Conversions of the Yacht Insurance Company website. Working closely, with the Admiral Marine and the Tinstar Design teams, we developed a website redesign plan to enhance the SEO of the site.
Conversion Rate Optimisation
As part of the website redesign for the Yacht Insurance Company, SEO Consultant Hampshire, worked precisely on the SEO Marketing Plan to ensure the redesign process would not only drive more targeted Organic Search Traffic, but more importantly that more traffic would convert.
One of the key SEO Services, that SEO Consultant Hampshire offers, is Conversion Rate Optimisation and as part of the Yacht Insurance Company website redesign we ensured that key Call To Actions were enhanced across SEO Landing Pages to increase Conversions from all traffic sources.
SEO Consultant Hampshire Improves Conversion Rate Optimisation & Online Boat Insurance Quotes…
Following, the increased presence of the Get A Quote call to action buttons, across the site including on the Home Page and all other key SEO Landing Pages, Online Boat Insurance Quotes grew by 82% in the first year after new Yacht Insurance Company website was launched.
SEO Content Marketing
With the new Yacht Insurance Company website now launched and SEO Keyword Rankings starting to increase through Organic Search, SEO Consultant Hampshire, continued to work on enhancing the SEO Marketing Plan and optimising new targeted SEO Landing Pages.
Using the SEO Marketing Plan, SEO Consultant Hampshire, has continued to write niche SEO Content to benefit the Organic Search growth of the Yacht Insurance Company website including writing the following News Articles, plus many more:
- How Much Is Yacht Insurance In The UK
- Yacht & Boat Insurance Comparison – The Pros & Cons
- Admiral Marine – Yacht & Boat Insurance – Unveils Company Re-Branding
Eventually, in January 2018, SEO Consultant Hampshire managed to get AdmiralYacht.com to the top of Google for the SEO Keyword – Yacht Insurance – and we’ve been in Position 1 consistently for the last two years including many other targeted niche SEO Keywords.
SEO Consultant Hampshire Gets AdmiralYacht.com To The Top Of Google Organic Search For Yacht Insurance…
Hayes Parson Insurance Brokers Completes Acquisition Of Admiral Yacht Insurance
In June 2018, Admiral Marine – Yacht & Boat Insurance, was acquired by Hayes Parsons Insurance Brokers and here is more news on the subject – Hayes Parson Insurance Brokers Completes Acquisition Of Admiral Yacht Insurance.
Since the buy-out of Admiral Marine by Hayes Parsons Insurance Brokers, SEO Consultant Hampshire, has continued to support the growth of AdmiralYacht.com during this transitional process for the Yacht Insurance Company.
This has included the Re-Branding Of The Yacht Insurance Company Website and Social Media Channels to match the sister company Hayes Parsons Insurance Brokers and during this process SEO Consultant Hampshire has worked on managing and growing the SEO and Conversions into 2019.
International SEO
As the Yacht Insurance Company is not limited just to the UK market and as experienced International SEO Consultants, SEO Consultant Hampshire, has continued to look at new opportunities of growing the SEO Marketing Plan to drive more Online Boat Insurance Quotes.
This has included writing and developing specific SEO Landing Pages, where there are targeted Organic Search growth opportunities and SEO Consultant Hampshire have developed the following SEO Landing Pages, plus many more:
SEO Consultant Hampshire Develops International Boat Insurance Landing Pages To Support International SEO…
With five years of sustained Organic SEO growth including a 315% growth in Online Boat Insurance Quotes, growing any business via new International SEO opportunities is great way to expand a website to drive more targeted leads and sales.
SEO Landing Pages
With any SEO Project and SEO Plan, there are always many niche opportunities, where you can drive new Organic Search Traffic and Conversions. As an experienced SEO Consultant, finding these new opportunities is crucial for continued year on year growth of any business or company website.
Developing niche SEO Landing Pages to help support Organic Search indexations is a great way to find new customers when they’re ready to buy. With the Yacht Insurance Company website, we have developed many niche Boat Type SEO Landing Pages to target Boat Types we wanted to insure.
SEO Consultant Hampshire Develops Niche Boat Type SEO Landing Pages To Increase Organic Search Conversions…
AdmiralYacht.com provides bespoke Yacht Insurance and Boat Insurance for many Boat Types including Beneteau Yachts, Jeanneau Yachts, Hallberg Rassy Yachts, Cornish Crabbers, Oyster Yachts, Hanse Yachts, Moody Yachts, Discovery Yachts, Rustler Yachts and many more.
Summary Of Yacht Insurance Company SEO Case Study
The last five years has been a great journey of Organic Search growth for both SEO Consultant Hampshire and it’s client AdmiralYacht.com and we look forward to our continued partnership with both Admiral Marine, Tinstar Design and the new sister company Hayes Parsons Insurance Brokers.
During this time we’ve implemented many SEO Updates to support the continued growth of the Yacht Insurance Company website including not mentioned above, SEO Link Building, Site Speed Updates, Technical SEO Updates and PPC Management, when it was required at the beginning of the SEO Project.
To find out more about other SEO Projects and SEO Case Studies, please visit this SEO Blog – Top Client SEO Keyword Rankings From SEO Consultant Hampshire – or Contact SEO Consultant Hampshire today, to find out what we can do for your business growth and website.
About The Author
Adam Silveston is an SEO Consultant based in Hampshire. I provide Internet Marketing & SEO Consultancy Services to Hampshire based businesses. If you would like to get in touch with me please use the Contact Page or alternatively you can sign up to my SEO Newsletter for tips by email.